Excursion to the neuromarketing lab
The staff of the Marketing Department of the Faculty of Economics and Management of WUNU offers free excursions to the neuromarketing and advertising lab for school and college students.
Recently, students of the Vyacheslav Chornovil Galician College, Ternopil College of Food Technology and Trade, and the WUNU Vocational College of Economics, Law and Information Technology visited the laboratory.
Visitors got acquainted with the main aspects of a marketer's work, the equipment used by marketers in their daily activities; took part in a neuromarketing masterclass on the impact of chocolate, hormones, and emotions on consumer behaviour; learned about the peculiarities of aroma marketing and how it affects sales of well-known brands; and tested aromatic liquids and essential oils appropriate for certain types of business. Among the more than 60 aromatic liquids and oils, there are New Car, Leather, Fresh Cotton, Christmas, Creative, Mojito, Mulled Wine, Energy, Bread, Chocolate Brownie and other scents. Everyone had the chance to learn about the work of a marketer and choose their future profession.
We invite you to join us for a guided tour in 2024. The tour lasts 1 hour. The maximum group of attendees is 15 people. For more information on arrangements, please contact the Marketing Department of WUNU (room 3108, +380957171933).
