Access to the resources of the Federation of European Neuroscience Societies (FENS)
Students and lecturers of the Department of Marketing of West Ukrainian National University have been granted access to the resources of the Federation of European Neuroscience Societies (FENS): lectures, scientific infographics, digital archives, virtual museum tours, conference proceedings, and research papers. This will allow them to deepen their knowledge of the psychology of consumer behaviour and the factors that influence purchase decisions.
The Federation of European Neuroscience Societies is the voice of European neuroscience, representing 40 neuroscience societies in 31 European countries and more than 22,000 neuroscientists. Its activities cover five broad areas: scientific meetings, higher education and training, the European Journal of Neuroscience, outreach and advocacy, and membership.
The access is made possible by the membership of the FEM Marketing Department in the Ukrainian Society of Neuroscience.
The resources will be available to students studying Neuromarketing, Consumer Behaviour, and Marketing Research and Analytics.
