Marketing Club on the road
Students and teachers of the Department of Marketing of the Faculty of Economics and Management of West Ukrainian National University took part in an offsite marketing club.
They visited the Promprylad. Renovation business centre in Ivano-Frankivsk and analysed its marketing strategy, explored the identity of the city of Ivano-Frankivsk, discussed the application of aroma marketing, and presented team aroma capsules for different types of businesses using sets of aromatic liquids and essential oils from the WUNU Neuromarketing and Advertising Laboratory.
The youth and teachers also played the environmental game "ZARA, Wait!" about sustainable consumption, went to the Probii waterfall and the Hutsul souvenir market, competed in the Edward de Bono's 6 Hats of Thinking business game, climbed the Carpathian swing and Chemehiv Canyon, visited the Museum of Hutsul Symbols (Mykulychyn village), watched a masterclass on cooking authentic Hutsul banosh and conducted a marketing analysis of services in Bukovel.
