Lecture on neuromarketing from a practitioner
On 15 September, marketing students attended a lecture by neuromarketer Zhanna Savchuk (Krakow, Poland), which took place at Diia.Business. Ternopil. Zhanna Savchuk also teaches a course on Neuromarketing at the Ukrainian Catholic University (Lviv) as a guest lecturer.
The speaker has 15+ years of experience in commercial marketing, is the founder of mozok.books, a bookstore on behavioural economics and neuromarketing, and co-founder of Neuro Union, an international association of neuromarketing companies.
During the lecture, the audience, including business representatives, learned valuable information about the intricacies of conducting neuromarketing research, the peculiarities of negotiating with customers of itracking research, and case studies of neuromarketing research by well-known international brands.
Zhanna Savchuk noted that the neuromarketing and advertising laboratory at WUNU is unique and that it is necessary to use all the opportunities for practical training in such a laboratory to become a successful marketer. The students were also invited to visit a neuromarketing company during an excursion to Krakow!
